With the Locness Goddness, we promote self-love and provide our clients undeniable confidence by transforming them into their most beautiful & elevated selves.
Our vision is to change the world by spreading Peace, Love & Happiness through hair to as many people as possible.
Ivory Elder is the Founder/Owner of The Locness Goddess. She found her gift and passion in September of 2015 while being a part-owner of her family's beauty salon. She left her full-time job at a Law Firm in the winter of 2018 to pursue her dream of being a Master Loctician. After successfully completing her cosmetology studies, she received her License in August 2020. Just three short months later, she opened her salon doors on November 1st, 2020!
“Being a loctician is extremely rewarding because of how good I get to make people feel about themselves and their hair. My clients are always sharing their horror stories with me from their previous experiences. Hearing about the way they were mistreated made me realize how important it was to develop a brand that was loving, kind and peaceful. An affordable brand that wouldn't just bring in new clients, but keep them. A trusted brand where everyone could feel safe & be free of any judgement.
I have had the honor of styling my clients for their weddings, anniversaries, birthdays, date nights, baby showers, graduations and more! I love the relationship that I have with my clients. It makes my heart happy when they look in the mirror when I am all done, and they have this huge grin on their face.
That is all I want to do for the rest of time here on earth; make people smile.”